The three S’s – simplicity, sociability, and protection – tend to be a great foundation for any dating site. Why will it look like numerous web sites tend to be mysteriously lacking all of them using their company strategies?
Enter LikeBright, another dating internet site based in Seattle whose goal is to purge deception through the online dating sites scene. It’s a tall order, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman tend to be determined to meet up with it. The trio met while studying at Harvard, and decided to found LikeBright in 2010 as part of the TechStars, a business that phone calls it self the “number 1 business accelerator on the planet,” system in Seattle.
Their unique aim, as explained to Aislyn Green of TechFlash.com, actually complicated: “LikeBright is actually a TechStars Seattle startup trying to make dating quick, personal and safe for women.” Women almost everywhere – and plenty of men – complain about the lack of count on and widespread lying that affects online dating sites. For a few, it’s come to be this type of problematic that they’ve given up on online dating entirely in favor of returning to the standard types of online dating they’d once denied, like satisfying through pals or at personal gatherings. LikeBright aims to combat this issue by “creating a dating layer on Twitter to simply help women fulfill men and women through folks they believe.”
The determination for LikeBright came from personal expertise. Sonya was driven by an aspire to assist the girl feminine friends browse the sometimes-dangerous realm of online dating sites, and desired to spot emphasis on the difficulties, often ignored, that ladies value in relation to seeking love using the internet. Ron, a regular traveler, was actually determined generate a niche site that came across his nomadic needs, and Nick learned of this worth of meeting a romantic date through someone you trust when a female buddy introduced him to his girlfriend.
Before making your website, the trio carried out 50 real time interviews with women that wanted to share their experiences with internet dating. The responses they obtained varied through the entertaining toward horrifying, like “every thing felt great. And he questioned myself if I smoked meth” and “he had been 11 and I had to drive him residence. He had walked completely across town.” Determined that globe lacked a dating website that leaves females initial, LikeBright came to be.
LikeBright is devoted to generating an atmosphere built on the 3 S’s. Signing up for the website is straightforward: it will require half a minute to register via Facebook Connect. The site promotes sociability by offering people a social context for any singles they see and permitting them to connect with buddies – connected or perhaps not – on the internet site. And it’s really secure: females are able to use LikeBright anonymously, and every man on the internet site is vouched for.